Archive
Digital Marketing
Unlock Unmatched Mobile Growth: How to Optimize UAC Campaigns with SKAN
Mobile app advertising has evolved with the introduction of Universal App Campaigns (UAC) and StoreKit Ad Network (SKAN), which emphasize user privacy and effective user acquisition. Initially challenging for Indian developers, these innovations have gained wide acceptance. Combining data insights with privacy, UAC and SKAN promote efficient, ethical app marketing on both Android and iOS.
How to Skyrocket Your D2C Business in India: 5 Reasons to Leverage Marketplaces
Discover why using marketplaces for your D2C business in India can boost growth and reach. Learn about top platforms and their benefits for Indian brands.
Maximise CTR: How to Use Google Ads Extensions Effectively
Discover how Google Ads Extensions can significantly boost your Click-Through Rate (CTR). Learn about various extension types and their impact on ad performance in India.
Exponential Growth: Dos And Don’ts For Scaling Performance Max
Discover essential dos and don’ts for your Performance Max Campaign. Learn what to do and what not to do with your Performance Max Campaign to maximise results and avoid pitfalls.
How to Build a YouTube Channel from Scratch: Expert Guide
YouTube is pivotal in today’s digital landscape for both individuals and businesses. This guide outlines strategies to build a successful YouTube channel, including how to attract viewers, create engaging content, optimize for search, and monetize through various methods. It emphasizes the importance of understanding YouTube’s algorithm, audience engagement, and consistency in posting.
PMax Campaigns in 2026: How They Work + Real Spend Data
Most Performance Max guides explain what Google’s help docs already say. This one is different: I’m going to show you 90 days of real PMax spend from a D2C health-tech brand in India I work with — ₹1.63 crore between May and August 2026 — next to the same account’s Search campaigns, so you can see what PMax actually does.. Read more